Case study: Developing a growth strategy for a specialized Pan-Arab telecom operator to significantly increase value
Problem"The BoD and CEO engaged ATK to develop a compelling strategy to grow the business organically and through acquisitions, to improve business performance to become the Middle East's market leader; and to significantly increase shareholder value in the billions USD range.
Approach
Client feedback:
“ …highly creative and pragmatic approaches …a true partnership”
“…outstanding results far beyond our expectations…”
Together with the client A.T. Kearney:
- Identified the value drivers
- Selected target segments and target geographic regions
- Defined the growth strategy supported by acquisitions
- Improved business and in particular sales and marketing performance to exploit hidden margin opportunities
- Developed an implementation plan to ensure successful delivery of strategic plan
Results
- Strategy and investment plans approved by the BoD to become the Middle East market leader within the next 3 years allowing to capture additional shareholder value in the billion USD range
- Strategy implementation well on track
- Entering the next stage of development to become a global leader in its field
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