Case study:
Creation of free zone to diversify a GCC economy
Problem
The government of a GCC country engaged A.T. Kearney to recommend how to diversify the economy by developing a free zone which would become a regional hub for international companies and attract Foreign Direct Investment.
Approach
Client feedback:
“ …Outstanding Professionalism …”
“…proud to partner with such dedicated individuals…”
Together with the client A.T. Kearney:
- Selected target markets based on geographies and industries
- Created impetus and visibility for the initiative at the highest levels of political and business leaders
- Developed a business case including optimal models to ensure effectiveness and control, as well as the legal backing to the commercial strategy
- Developed an implementation plan to ensure successful delivery of strategic plan
Results
- The free-zone was "SOLD OUT" after 6 months (5 times over-subscribed)
- First ever book building process for an economic zone in the region to ensure economic objectives are met
- Exceeded economic development projections
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